A Basic Principle of Human Psychology That Successful Men Deploy to Get Women to Like Them

People are wired to want to keep their thoughts consistent with their
actions. Psychologists call this the Commitment and Consistency Principle.
Once a person has behaved in a certain way, they adjust their
thoughts to be consistent with their behavior.
In the 2004 US election, the Bush-Cheney campaign used this brilliantly
by having attendees at its campaign rallies sign a statement affirming that they
would vote for Bush. Having performed the action of loyalty, most attendees
then adjusted their thinking in a way that favored Bush.
Signatures are only one such way that marketers use the Commitment
and Consistency Principle to their advantage. Once a person has committed
themselves with an action, they feel a strong need to justify that action to
themselves.
From there, they behave consistently with the commitment they have
made. No matter your view of politics, the Bush campaign did a good job getting
highly committed grassroots supporters who were a force to be reckoned with,
and those supporters turned out in droves on Election Day. 

In most cases, the Commitment and Consistency Principle helps us as
individuals. Life is so complex that we simply don’t have time to process all the
complex information in a situation if we’ve already done the same sort of
processing in a previous situation.
Instead, we remember what decision we made before, and we stick to it.
We think, “Oh, this is just like when such-and-such happened, and I did so-andso.”
Then we proceed to do so-and-so.
For example, if you need to drive to a place that’s in the same part of town
that you work, you’ll get in your car and take the same route that you usually take
to work, rather than getting out a map to see if you’d save time by taking a side
street.
Generally, this is beneficial since you’d probably waste more time by
looking at the map than you would by driving a slightly longer route.
When it comes to interpersonal relations, people tend to project qualities
onto us that jibe with the way they have treated us. If they do us a favor, they
reason that it must have been because we deserved it, because we must have
some positive qualities.
So, you should never stop a woman from performing acts of
generosity towards you.
When she does a favor for you, she increases her good impression you by
rationalizing to herself that you must be worthy of such good treatment.
To put it differently, always allow women to do things for you. If she offers
to pay for something, let her. Never say, “Oh no, I’ll pay for it.” If she offers to
cook for you, go for it. Don’t say, “That’s okay, I’ll buy us a candlelit dinner.”
Thank her and adopt the mindset that you deserve to have things done for
you.